Swisspreneur Show EP #510 - Levent Künzi: When Does a Startup Become a Scaleup?
Jul 30, 2025
Levent Künzi, Co-Founder and CEO of Properti, sheds light on the transition from startup to scaleup in the tech-driven real estate sector. He discusses the importance of formal processes and a supportive team culture during growth phases. Künzi reveals why Properti chose to work exclusively with Swiss investors and the unique challenges of scaling in Switzerland versus internationally. He also shares essential advice for early founders on prioritizing challenges and fostering adaptability, emphasizing the importance of mentorship and strategic planning.
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When Startup Becomes Scaleup
- A startup becomes a scaleup when the growth engine proves reliable and consistent over time.
- At that point, pressure from clients and employees demands new processes and organizational changes.
Focus on Core Business Area
- Focus on being the best in one core area rather than growing in many directions simultaneously.
- Prioritize quality and optimize your business "flywheel" instead of pursuing growth at all costs.
Growth Demands Culture Evolution
- As companies grow fast, many original employees cannot keep pace with changes.
- Building a high-performance sports team culture requires tough decisions and clear expectations.
