145 Launching a New Idea (an Unlimited Leadership Library)
May 1, 2024
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Exploring the concept of a golden ticket access pass for an unlimited leadership library, subscription model benefits and marketing strategies, successful launch with a no refund policy on Gumroad for an 'Unlimited Leadership Library' bundle.
Create a Golden Ticket Access Pass for all past and future work to boost sales.
Price below total value, offer limited-time deals, and provide money-back guarantee for success.
Deep dives
Launching the Unlimited Leadership Library
The episode discusses the concept of launching a new idea, specifically focusing on a new offer called the Unlimited Leadership Library. The host, Hassan Osman, details the three trends that influence this idea, which include avoiding a membership model, emphasizing transactional products over subscriptions, and creating an irresistible offer that people can't refuse.
The Golden Ticket Access Pass
The main idea revolves around the Golden Ticket Access Pass, which is a one-time fee granting purchasers free access to all previous and future work of the creator. This pass is focused on information products only, ensuring minimal additional costs to the creator for distributing content. Buyers benefit from immediate access to content without recurring fees and gain automatic access to future releases.
Pricing, Marketing Strategies, and Considerations
The episode delves into pricing and marketing strategies for the Unlimited Leadership Library. Suggestions include setting the price below the aggregate value of previous works, offering limited-time deals with potential price increases, and providing a money-back guarantee to incentivize buyers. The host also considers optional strategies like one-on-one consulting sessions to drive early sales.