What You Need to Know About E-A-T with Lily Ray

00:53: Debunking common E-A-T myths

2:10: How does E-A-T relate to the Medic Update?

4:25: What should you focus on for E-A-T if you’re in YMYL?

7:12: Realistic timelines to see outcomes from E-A-T related changes

9:50: Getting buy-in for E-A-T changes

10:45: Does domain authority and brand recognition matter more with E-A-T?

15:57: Is it realistic to expect to outrank .gov sites now?

20:37: How to balance E-A-T with a company’s mission

23:08: Unique or unexpected methods of showcasing E-A-T

27:33: What keeps you up at night with E-A-T?