Unlock the secrets to business success by honing in on your ideal clients. Learn why attempting to appeal to everyone dilutes your impact and how to create a market of one. Imagine the transformative power of targeted marketing in enhancing client engagement. Discover strategies to stand out in a crowded space and ensure your services are recognized and valued. With the right focus, you can revolutionize patient care and streamline your operations, paving the way for a thriving practice.
22:39
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Market to Patient Needs
Most patients don't automatically know which health professional they need.
Marketing yourself by profession ("physio", "osteopath") misses 95% of potential clients.
volunteer_activism ADVICE
Focus on Problem-Solving
Focus your marketing on the problems you solve for clients, not your profession.
Address the client's internal dialogue about their pain and desired outcomes.
volunteer_activism ADVICE
Look Through the Letterbox
Understand your ideal client's life beyond their immediate pain.
Consider how their problem impacts their daily activities, emotions, and overall well-being.
Get the Snipd Podcast app to discover more snips from this episode
Welcome to this episode for the WHO. In the last episode, we talked about the WHY. And this is one of the key foundations that we need in our business to make sure that we've got a business that's going to create more time, more income and more freedom.
We talked about the why, we talked about getting clear, about why we're running this business in the first place, why not just not go and get a normal job, and I promised that in the second episode, we were talking about the second key foundation, which is the who.
If you're everything to everybody, you're nothing to nobody.
Key topics in todays episode:
Introduction Treat Your Business Podcast.
Imagine if you had 100 people lined up outside your clinic waiting to see you.
If we market ourselves as what we do, we lose 95% of opportunities to help people and solve people’s problems.
When you’re trying to be everything to everybody, you lose so many opportunities to help people
How can you look through the letterbox into the life of your client’s life?
Are there enough people going through the menopause in my town that I could possibly help?
People don’t know that they need a massage.
How do we create a market of one?
Why do you need to stand out from the crowd?
Who do you want to work with? How do you stand out?
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Treat Your Business