Racing’s Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport’s Next Business Model

Relevant links for this episode:

• Racing's Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport's Next Business Model
• Racing's Second Revolution - Part 4: Building a Business Around Racing Independent of Sponsorship
• Racing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned Revenues
• Racing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into Legends
• Racing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond Sponsorship
• Sign up for the Return On Racing newsletter

In this final episode of the Racing’s Second Revolution series, we tackle the hardest part of any major shift, in motorsport or otherwise: resistance.

After laying out the roadmap for how racing teams can move from sponsorship dependency to self-sustaining, owned revenue models, this episode looks at the pushback that will determine whether motorsport evolves, or stalls.

From skepticism about sponsor reliance, to fears around complexity, legality, and culture, we dive into the objections that sound practical but, if left unchecked, can quietly kill innovation. 

The goal isn’t to dismiss them, but rather to show how each can be overcome through strategic, incremental action.

Because the real risk isn’t trying something new, it’s staying still while others move first!

 #F1 #Motorsport #IndyCar #WEC #WRC #MotoGP #RacingBusiness #SportsBusiness #Sponsorship #Storytelling #BrandBuilding #IP #Merch #Licensing #SimRacing #GenZ #VaucherAnalytics #ReturnOnRacing

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