Discussion on topics such as purchasing ownership in a family business, risks of borrowing a large amount for a business, moving money within entities, separating personal and business assets for risk management, managing overtime and employee benefits, the importance of personal growth in business, and setting clear expectations for payment terms.
46:29
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Quick takeaways
Setting clear expectations with customers regarding payment terms can help prevent late payments and avoid financial strain on a small business.
Carefully selecting customers and ending partnerships with those who consistently pay late can maintain a healthy business and reputation.
Deep dives
Setting Expectations with Customers
As a small business owner of an audio visual production company, the speaker discusses the importance of setting clear expectations with customers regarding payment terms. He shares that many of his customers are consistently late with payments, causing financial strain on his business. To address this issue, he suggests having a conversation with customers at the point of purchase, explaining the need for early or on-time payment due to the small size of his business. He recommends retraining customers and establishing a new norm from the outset to avoid late payments and potential reputation damage.
Selling Properly at the Point of Purchase
The speaker emphasizes the need to sell services differently at the point of purchase to avoid collection problems. He suggests being upfront with customers about the impact of late payments on the business and clearly expressing the expectation for early or on-time payment. By setting the right tone, customers can establish a proper understanding of payment terms and avoid the habit of paying late. The speaker highlights that it is the responsibility of the business owner to sell effectively, ensuring customers understand the importance of prompt payment to maintain a positive working relationship.
Retraining Customers to Value Prompt Payment
The speaker shares his experience of discovering that late payment issues are often a result of the business owner's failure to establish proper payment expectations. He advises business owners to communicate the financial impact of late payments and collect payments promptly when they are due. By retraining customers to value prompt payment and taking action when necessary, such as calling for immediate payment when late, business owners can reinforce the importance of timely payment and prevent late fees from becoming necessary.
Choosing Customers Carefully and Setting Limits
The speaker advises business owners to carefully select the customers they work with, particularly those who consistently pay late. It is crucial to recognize that not all customers are a good fit, especially if they repeatedly fail to meet payment deadlines. By limiting the number of customers who have a habit of late payment, businesses can avoid unnecessary stress and financial strain. Additionally, ending partnerships with customers who continuously disregard payment terms can help maintain a healthy business and reputation.
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