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eCommerce Podcast

How To Source Products Worldwide And Save Millions

Apr 27, 2023
49:49

Are you an entrepreneur looking to expand your business and find new suppliers? 

In this episode, Sebastian Herz from Zignify joins Matt to talk all things product sourcing. Tune in to discover how to source products for your website, common mistakes to avoid while sourcing products globally and save millions of dollars on your product purchasing cost. Whether you're just starting out in eCommerce or have a business already, you won't want to miss this episode of the eCommerce Podcast .

ABOUT SEBASTIAN:

Sebastian Herz is an eCommerce expert with a wealth of experience dating back to 2014. He has successfully launched two brands that are now available in popular retail outlets such as Kaufland, Globus, Rewe and Saturn, and has sold over 500,000 products across various platforms including Amazon, Shopify and Retail. Sebastian not only helps other sellers source high-quality products, but also guides them through the process of reaching wider audiences, including TV shopping and Big Box Retail.

Here’s a summary of the great stuff that we cover in this show:

  • Sebastian started his career in industrial automation and decided to start his own business after 12 years of working. He started sourcing his own products in China and eventually began helping other brands with their sourcing needs through word of mouth. Zignify Global Product Sourcing has now helped thousands of sellers get their brands ready for sale.
  • If you are a new in ecommerce, before sourcing products for your online business, you need to decide whether you want to focus on making a profit or building a brand from the heart. You should also figure out where you want to source products from and decide whether you want to learn the process yourself or outsource it.
  • Sebastian explains that the bigger the niche, the more competitors you will have, while digging deeper into a smaller niche can result in higher prices but require more certifications. Finding the right place to sell your product is key, just having a website is not enough, and knowing how to attract customers is crucial.
  • For existing brands, Zignify helps find additional products that can be sourced, potentially from outside of China, to improve sales and reduce costs, particularly for top selling products, which can result in significant savings for a business. The focus is on quality while also increasing revenue and bottom line savings.
  • When sourcing products globally, it's important to contact multiple producers, compare prices, and do quality control on your samples and mass production. It's also crucial to check the background of the suppliers to ensure they are legitimate producers and not trading companies, as well as speak the local language for effective communication.
  • When sourcing products, common mistakes include not getting enough proposals, not checking quality control enough, and not having enough patience when sourcing outside of China where there is no Alibaba. It may take multiple attempts to contact potential suppliers, and smaller potential customers may be overlooked by suppliers who prioritize larger customers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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