Entrepreneur Conundrum Bridging the Gap in Healthcare with Lorie Spence & Carolyn Pritchard
In this episode of Entrepreneur Conundrum, Virginia Purnell sits down with Lorie Spence and Carolyn Pritchard, cofounders of Bridge Medical Communications, a woman-led Canadian company focused on closing the gap between healthcare professionals and patients.
With over 40 years of combined experience in healthcare and a deep passion for patient outcomes, Lorie and Carolyn share their journey of building Bridge, launching the Connect division, and pioneering new ways for providers and patients to collaborate. They also discuss their upcoming Empower Her conference focused on women’s health and their new initiative to support aspiring entrepreneurs.
Topics discussed:
- How Bridge Medical Communications was born
- Their ideal clients and where they operate
- Patient-centered care and empowering both providers and patients
- The evolution of social media in healthcare communications
- Launching the “Empower Her” conference in March 2024
- The value of cofoundership and aligned values
- Advice for future entrepreneurs and co-founders
- How action and persistence fuel long-term success
👥 Guest Links:
🌐 Website:
https://www.bridgemedcomms.com
🔗 Lorie Spence on LinkedIn:
https://www.linkedin.com/in/lorie-spence-35a30a16
🔗 Carolyn Pritchard on LinkedIn:
https://www.linkedin.com/in/carolyn-pritchard
📸 Instagram:
📸 Instagram:
@bridgemedcomms
Key Questions
(01:37) How did you guys end up where you are today?
(02:15) Who do you guys mainly work with now? Who's your ideal client?
(02:35) Where are those groups located? Which country are they?
(03:14) When you talk about linking health care providers with patients, what's your ideal scenario?
(05:02) Are you doing anything online, like social media aspect, your things like that?
(07:41) Along with that conference, what are some other big goals that you guys have in the next year?
(09:52) Can you guys talk a little bit about the power of collaboration and the value of having a co founder or someone to work like that?
(11:46) What's some of the best advice that you guys have ever received?
(13:23) What's the best advice that you've ever given?
(15:33) Can you explain a little bit or elaborate on... Because you would like to build a team of women as you're expanding and growing and stuff like that, is there a particular reason why you would like to just be in and supporting female entrepreneurs or female team?
(16:26) I appreciate you guys being with us today. Thank you. Is there something that we haven't touched on yet that you guys would like to talk about?
(16:59) With the other healthcare professionals, are they out on their own aspect with this, or are they more closely related with the hospitals and the healthcare system? Where's their picture in all of this?
(17:55) If I was a nurse's practitioner and I wanted to maybe out on my own or do some courses and stuff like that? Is that something that you help now or something that you're wanting to build when you help more the entrepreneurial?
(18:34) Where can we go to find out more about you guys and what you're doing?
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com