An interview with Dr Nick Fine PhD, on a one-man mission to save UX by applying scientific thinking and reviving the controversial opinion that it should involve talking to users. We talk about all things UX and find out why Nick's work may have inadvertently inspired Cambridge Analytica.

You can catch up with Nick on LinkedIn: https://www.linkedin.com/in/drnickfine/ or Twitter: https://twitter.com/doctorfine although the old boy finds Twitter a bit too full on so be gentle. You can also catch his YouTube lecture about Scientific Design here: https://www.youtube.com/watch?v=3T5M_ispuaQ. Nick is also speaking at this conference, coming soon! https://techcircus.io/future_events/ux-live-conference/