The Cohost Coach The Cohost Coach - Episode #46: Joe Interviews Fran Larkin with Greetwell
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Aug 13, 2025 Fran Larkin, Co-founder of GreetWell and seasoned Airbnb Superhost, joins to share insights on enhancing guest experiences. He dives into building a guest-focused platform that connects property managers with local vendors. Fran discusses expanding operations, regulatory challenges, and innovative upsell strategies that increase revenue for hosts. He highlights GreetWell's unique features that simplify vendor management and streamline payments, ensuring a seamless experience for both guests and hosts.
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Backyard Studio Became $60K First-Year Win
- Fran and his wife turned a backyard studio into an Airbnb and earned $60K in the first year.
- The rental covered baby expenses and introduced them to hosting as a serious income stream.
Maui Portfolio Faced Crises, Triggered Systems Push
- Fran describes expanding into four Maui units and facing fires, regulation, and economic headwinds.
- They focused the last 12 months on systems so the portfolio performs with less oversight while raising young kids.
STRs Are Commercially Run But Residentially Valued
- Fran believes STRs are operated like commercial assets but still valued as residential, creating market inefficiencies.
- This mismatch opens opportunities for specialized agents and better transaction tooling.