Crawling Mondays by Aleyda - SEO News, Tips and Interviews Traditional SEO vs AI Search Optimization (GEO, AEO) - #SEOFOMO TL;DR June 9, 2025
Jun 10, 2025
Chris Green, Technical Director at Torque Partnerships, joins Aleyda Solis to dissect the evolving landscape of SEO. They explore the contrasts and overlaps between traditional SEO and AI search optimization. Chris highlights how AI is reshaping strategies around informational and commercial queries, emphasizing adaptability in this changing terrain. The duo also discusses the need for originality in content amid an influx of AI-generated materials, urging brands to focus on quality and unique insights to resonate with audiences.
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AI Search's Commercial Monetization
- AI overviews in search are currently linked mostly to informational queries rather than transactional or commercial ones.
- Monetizing AI overviews with ads may increase AI presence in commercial queries and user engagement in AI mode.
SEO vs AI Search Differences
- SEO and AI search optimization share similar areas but differ in execution due to AI's query fan-out and personalization.
- User behavior changes drastically because AI search presents results differently, shaping metrics and goals.
SEO Metrics Need Update
- Traditional SEO metrics and tracking tools feel outdated with AI search's new interfaces and results.
- Despite changes, core SEO principles around quality and relevance remain important.