Business Movers
Leveling Up Nintendo | The Game's The Game | 2
Jun 6, 2024
Explore Nintendo's journey from the video game crash to dominating the market with hit games like Super Mario Bros. and The Legend of Zelda. Witness the negotiation for exclusive Tetris console rights in Moscow, leading to the creation of the iconic Game Boy. Discover the rivalry between Nintendo and Sega, with Sega gaining ground and introducing a fast hedgehog character challenging Nintendo's dominance.
36:50
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Quick takeaways
- Nintendo diversified into home consoles during the video game crash aftermath.
- Securing exclusive rights to Tetris bolstered Nintendo's success with the Game Boy.
Deep dives
Atari's Video Game Crash in 1983
In 1983, Atari faced a massive downturn due to the video game crash. Atari's business strategy had failed, leading to the disposal of over 700,000 unsold video games. As Atari struggled, a Japanese rival, Nintendo, saw an opportunity to enter the American market amidst Atari's setbacks.
