Win the Day 184. You Can Have It All with Allison Ellsworth (founder, Poppi) 🥂
“Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers
Can you imagine auditioning for Shark Tank while 9 months pregnant? 😲
Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients – and one of the world’s fastest growing brands.
The dream began when Allison was in the corporate world, where long days on the road led to a variety of health issues. After discovering the benefits of apple cider vinegar, and experimenting with different recipes in her kitchen, Poppi was born.
From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing beverages in the US.
Today, Poppi is the #1 selling soda on Amazon, with a viral TikTok account boasting 2 billion views. Their celebrity fans include Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.
I’ve been a big fan of Poppi since they first launched and they deserve all their success.
In this episode:
• How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world.
• The best mindset and business tips for any entrepreneur who wants to get to their next level.
• How Allison and her husband Stephen balance family as their careers skyrocket.
• What it’s like to successfully audition on Shark Tank while nine months pregnant.
Let’s WIN THE DAY with Allison Ellsworth!
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🎬 Episode website (including 4K video version, full transcript, best quotes, etc.): https://jameswhitt.com/184-win-the-day-podcast-allison-ellsworth
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Episode links:
🎯 Take the Win the Day Quiz and download your FREE personalized action plan
⚡ Poppi website
📷 Poppi Instagram
📷 Allison Ellsworth Instagram
🌎 Poppi Tiktok
🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”)
🍏 Enroll in the Win the Day Accelerator
🎬 Subscribe the Win the Day YouTube channel
💚 Give Win the Day a 5-star rating on Apple Podcasts
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Timemarkers:
0:16 Who is Allison Ellsworth
2:05 Interview starts
3:10 Success in life after being a C student
3:59 Cut negativity out of your life
6:01 Allison’s career in oil and gas
8:05 Where did Poppi soda come from
10:18 The emotional connection to what you consume
11:50 Selling Poppi at the farmers market (and going all-in on the dream)
14:33 From farmers markets to Whole Foods
16:48 How Poppi appeared on Shark Tank
18:09 Appearing on Shark Tank at 9 months pregnant
20:15 Partnering with Rohan Oza (aka The Brandfather)
22:06 Take the Win the Day quiz and download your action plan
22:57 Rebranding from Mother to Poppi
24:23 Why is Poppi called Poppi
25:20 The fastest growing beverage in history
26:49 Launching a business during covid
28:12 How Poppi become the bestselling soda on Amazon
30:15 Is Coca-Cola buying Poppi
31:00 International expansion
32:09 Best business lessons
33:07 Company culture at Poppi
34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth
36:29 How to find balance with investors, kids, and individual aspirations
39:02 Poppi's social media strategy
42:01 How to go viral on social media (TikTok, Instagram, YouTube)
45:28 Affirmation
45:47 Rocket Round
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Onward and upward always...
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PS — In case you missed it: Why the Modern World is Killing You — and What to do About It with Dr. Gabor Maté (physician): Ep 182