Jessica Yarmey, CEO of KickHouse, discusses the importance of finding the right business partners and complete commitment to launching a new business. They explore the benefits and challenges of investing in a franchise during the pandemic, emphasizing the power of partnerships and the energy in a franchise system.
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Quick takeaways
Investing in a franchise during a pandemic provides access to a powerful network and support system to navigate challenges.
Finding the right partners and like-minded individuals to march towards a common goal amplifies success in the franchise business model.
Deep dives
Investing in a franchise during a pandemic: A contrarian move
Investing in a franchise during a global pandemic may seem risky, but for many entrepreneurs, it's actually a smart move. The franchising model offers a powerful network and support system that can help navigate the challenges of the current times. By being part of a franchise system, entrepreneurs have access to financial relief, guidance on government programs like PPP, and resources that can help them succeed. Additionally, being part of a franchise allows entrepreneurs to tap into a network of like-minded individuals who are all working together to overcome the difficulties unique to the pandemic. Despite the current climate, franchise sales are increasing as people seek to build something entrepreneurial while still having the support and structure of a proven business model.
The importance of mindset and finding the right partners
When considering investing in a franchise, it's not about having a specific background, but rather having the right mindset. Entrepreneurs need to be willing to put their heart and soul into building something and share the vision of the franchise. Being part of a franchise means marching towards a common goal with a group of like-minded individuals. The importance of having the right partners cannot be emphasized enough. Partners provide support, complement skill sets, and offer a sense of camaraderie during challenging times. Whether it's having a partner by your side or building a team of supportive individuals, finding the right people to march with can amplify success.
Key questions to ask when considering a franchise
When considering investing in a franchise, it's important to ask key questions to ensure the right fit. One crucial question is how the franchise is helping its owners navigate through the pandemic. This includes providing financial relief, assistance with government programs, and additional marketing support. Another important question is to ask about the number of locations that have closed due to COVID-19, as it can reveal how the franchise prioritizes operational challenges. Additionally, talking to current franchise owners and asking them about their experience can provide valuable insights. The net promoter score question, asking how likely owners are to recommend the franchise, can help gauge overall satisfaction and success within the system.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jessica Yarmey is the CEO of KickHouse – a modern kickboxing franchise. Before starting this entrepreneurial endeavor, she spent over 20 years promoting and protecting top global fitness brands.
Top 3 Value Bombs
1. Find the right people you want to march with.
2. In a franchise system, you are part of a network. Everybody is working together to get through this crazy time.
3. Know that you’re partnered with a bunch of other entrepreneurs pursuing the same goal.
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