

Justin Bradley - CrowdStrike’s Formula for MSP Trust
Brewed for Trust: How CrowdStrike and Pax8 Build Channel Credibility
In this unique live episode, part channel deep dive, part beer tasting, Justin Bradley of CrowdStrike joins us to share battle-tested lessons on what it takes to succeed with MSPs, build trust across ecosystems, and scale a program with integrity.
In this episode, we discussed:
- Why trust is the currency of the channel and how to earn it through honest communication, transparency, and support during failure.
- How CrowdStrike’s approach to MSPs prioritizes outcome-based selling and avoids “watered-down” enterprise products.
- The role storytelling plays in enabling consultative sales and building credibility with technical and non-technical partners alike.
- Why strong enablement is about understanding the unique needs of every stakeholder, from aggregators and distributors to MSPs and customers.
This is one of those authentic, engaging conversations full of equal parts insight and inspiration.
Connect with Justin: https://www.linkedin.com/in/justin-bradley-%E2%98%81-2a615643/
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