Grow The Show 246 | 3 Reasons Your Podcast Is Doing Better Than You Think
Nov 25, 2025
Discover why your podcast might be thriving, even if the numbers don't seem to reflect it. Metrics can be misleading, with many podcasters underestimating their impact due to private download counts. Learn how your total audience includes listeners beyond what's visible. Kevin explains the limitations of podcast listening behavior and the importance of a clear growth strategy. Embrace these insights to see the bigger picture of your podcast's success!
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Downloads Are A Private, Misleading Signal
- Podcasting doesn't behave like other platforms because its growth signals are hidden and nonpublic.
- That hiddenness makes podcasters incorrectly assume others are doing better and feel stuck.
Comparison Bias From Hidden Metrics
- Podcast stats are private so you can't compare shows by downloads the way you do on YouTube or Instagram.
- That causes creators to assume peers have far larger audiences than they really do.
Guesting On Tiny Shows Wastes Reach
- Kevin shares a story of someone who guested on 30 shows but reached only about 2,000 listeners total.
- He contrasts that with the impact of choosing a single show with ~200,000 listeners to massively boost reach.