Content Is Profit

Grow Your Content: Proven Insights from Elite Podcasters You Can’t Miss

26 snips
Dec 19, 2024
Explore proven growth strategies from elite podcast producers and learn how to nurture your community for better retention. Discover the crucial metrics that can boost your podcast's reach, including the significance of listener engagement over sheer numbers. Get insights on leveraging platforms like Spotify for visibility and the importance of effective calls to action. Plus, delve into the necessity of experimentation and data analysis to continually refine your content and business strategies.
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ADVICE

Know Your Baseline

  • Know your podcast's baseline metrics, like retention and listens, before setting improvement goals.
  • Track your data for a few weeks to establish your baseline and then aim to improve specific metrics.
INSIGHT

Cultivate Community

  • Podcasting is better for community building than rapid audience growth.
  • Focus on nurturing existing relationships, which can lead to organic growth through recommendations.
ADVICE

Spotify for Growth

  • Leverage Spotify's new features, like video uploads and clips, to potentially increase visibility.
  • Prioritize retention; Spotify promotes shows with higher retention rates, similar to YouTube's algorithm.
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