179: Why Most Company Values Are Total BS (And What to Do Instead) – 8FE

Too many companies treat their core values like wall art – nice to look at, easy to ignore.

In this episode, Brad sits down with Robert Glazer to explore how to make core values real in the day-to-day, not just on paper.

Robert is the founder of Acceleration Partners, a global affiliate marketing agency he scaled to multi-eight figures with a fully remote team of 300+ people across 40 countries. He brought on a private equity firm, took some money off the table, and now serves as chairman of the board. He’s also a bestselling author and a recognized expert in values-based leadership and company culture.

In this conversation, Robert shares why values should guide every decision – from who you hire and fire to how you handle a million-dollar client who crosses the line. (Spoiler: he let the client go.) He also breaks down his Open Transition Program, an alternative to the two-week notice that prioritizes transparency and dignity on the way out, not just on the way in.

From there, the conversation moves into the evolution of affiliate marketing, the structure behind high-performing remote teams, and how to grow under private equity without losing what matters.

If you care about scaling with integrity, this one’s worth your time.

Tune in now!

 —

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

 —

Key Takeaways:

• 00:00:00 Intro

• 00:03:01 Making company values actionable beyond just wall art

• 00:09:56 Embedding values into hiring, firing, and promotion systems

• 00:21:14 Turning down a $1M client for violating core values

• 00:24:58 Remote work demands freedom paired with accountability

• 00:31:09 Team dynamics in remote settings

• 00:40:50 Open Transition Program as an alternative to a two-week notice

• 00:45:58 Capacity Building framework (spiritual, intellectual, physical, emotional)

• 00:49:27 Challenges in affiliate marketing 

• 00:59:15 Navigating private equity deals with a long-term mindset

• 01:09:05 Outro

—

Additional Resources:

🔹 Robert’s Website: robertglazer.com

🔹 Robert’s Instagram: https://www.instagram.com/robertglazer_/?hl=en

 

➡️ Learn more at: https://beyondamillion.com/

➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

 

Let's Connect:

🔹 IG: https://www.instagram.com/bradweimert

🔹 TikTok: https://www.tiktok.com/@beyondamil

🔹Twitter: https://twitter.com/BradWeimert

🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

— 

Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!