Show Notes:

0:58: How we’ve shifted our “Skyscraper Technique” outlook
1:43: The value in “2x” level content
2:30: Misapplication of the “Skyscraper Technique”
5:13: Our thought process around passive vs. manual link acquisition
8:10: Thinking about search clicks vs. search volume
12:12: Is there a “good” balance of search volume to search clicks?

Show Links:

How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update]
Brian Dean Skyscraper Technique
“Christmas songs” SERP
On SERP SEO – The Infuriating Reality of Search’s Future by Rand Fishkin
Follow Ross on Twitter
Follow Caroline on LinkedIn
Produced by Cara Brown
Send Ross an email

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Updating Our “How to Get More Website Traffic by 250,000+ Visits”