Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
SEO Tactics That I see Driving Growth & Results
Mar 27, 2025
Kristan Bauer, an independent SEO consultant at Bauer Growth Consulting, shares her expertise on cutting-edge SEO tactics that fuel growth. She highlights the importance of aligning keyword strategies with user intent for effective content optimization. Kristan dives into the power of refining existing content over creating new material and discusses the vital role of SEO testing in developing robust strategies. Additionally, she emphasizes how user experience metrics should shape SEO efforts, particularly in enhancing engagement for SaaS companies.
20:33
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Quick takeaways
- Aligning keyword strategies with user intent is crucial for effective content optimization and enhanced online visibility.
- Implementing an SEO testing mindset helps brands refine strategies by experimenting with adjustments to understand user responses.
Deep dives
The Importance of User Experience in SEO
User experience (UX) plays a crucial role in search engine optimization and is increasingly recognized as a significant factor for driving organic growth. Tactics such as improving above-the-fold content and enhancing page layouts have shown to positively impact both traffic and engagement metrics. By focusing on creating a seamless user experience, brands can not only boost their search rankings but also increase conversion rates. The integration of UX and SEO is more vital than ever, as evidenced by recent trends that show a direct correlation between user behavior and SEO performance.
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