Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast SEO Tactics That I see Driving Growth & Results
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Mar 27, 2025 Kristan Bauer, an independent SEO consultant at Bauer Growth Consulting, shares her expertise on cutting-edge SEO tactics that fuel growth. She highlights the importance of aligning keyword strategies with user intent for effective content optimization. Kristan dives into the power of refining existing content over creating new material and discusses the vital role of SEO testing in developing robust strategies. Additionally, she emphasizes how user experience metrics should shape SEO efforts, particularly in enhancing engagement for SaaS companies.
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Future-Proof SEO Tactics
- Prioritize UX improvements, AI for SEO efficiency, and SEO testing.
- Also, focus on technical cleanup and content refinement for impactful, future-proof SEO.
SEO Testing Tips
- Test SEO changes on a smaller scale before site-wide rollout to minimize negative impacts and validate investments.
- Test elements like title tags, meta descriptions, H1s, content, and layout changes.
SEO Testing Examples
- A title tag test optimizing for click-through rate with inventory count and capitalized words did not outperform the control group.
- Another test found that displaying 36 products on a category page performed best.