5 Ways to Build Know, Like & Trust in 2026 (You Can't Afford to Ignore This!)

If sales feel slower right now, you're not imagining it. In this episode, I'm breaking down the real reason "brand new exposure customers" aren't buying as fast as they used to, and what you must do in 2026 to build know, like, and trust faster than everyone else. Because I'm telling you right now, this year is going to separate the people who get really intentional about trust from the people who stay passive and hope things go back to "normal." I'm giving you my playbook: what to post, where to show up, how to leverage other people's platforms, and why a mind-blowing low-ticket offer might be your biggest growth move of the year.

What You'll Learn In This Episode

• Why sales from new audiences are moving slower (and what's changed in the market.)

• What a "trust recession" actually looks like in real business terms.

• The 5 fastest ways to build know, like, and trust in 2026.

• Why face-to-camera content matters more than ever (and how to do it imperfectly.)

• The power of having a platform that creates repetitive exposure (podcast, YouTube, email, text.)

• How in-person visibility speeds up trust even if you're an introvert.

• The "Costco sample" strategy: low-ticket offers that convert into high-ticket customers. The 80/20 shift I'm seeing right now, and how to make sure you're on the winning side.

RESOURCES

Join the most supportive mastermind on the internet - the Mentor Collective Mastermind!

Make More Sales in the next 90 days - GET THE BLUEPRINT HERE!

Check out upcoming events + Masterminds: chrisharder.me

Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.

FOLLOW

Chris: @chriswharder

Lori: @loriharder

Frello: @frello_app