Business Casual

Post Everything 3 Times

Jan 9, 2026
Reposting content three times might seem like a good strategy, but it can feel inauthentic and manipulative. The host dives into the experiment of sharing the same message across different platforms, exploring viewer engagement. He argues that simply repeating content without improvement is lazy and ineffective. By comparing it to the iterative process of stand-up comedy, he encourages a focus on crafting engaging hooks and repackaging niche ideas to broaden appeal. Monthly updates and refining content are essential for keeping it fresh and relevant.
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ADVICE

Never Repost The Exact Same Content

  • Do not repost the exact same content unchanged; instead, tweak packaging and presentation each time.
  • Reshoot, re-edit, or rehook ideas so each repost tests an improved version of the concept.
ANECDOTE

Matt's Reposting Experiment

  • Matt tried reposting videos on Instagram, Facebook and TikTok and got decent views and engagement.
  • He still felt it was manipulative and unsatisfying because the content wasn't improved.
INSIGHT

Distribution Needs Iteration

  • 'Create once, distribute forever' is valid only if you improve packaging over time.
  • Repeating the idea is fine; repeating the exact execution is not.
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