Tom Bilyeu's Impact Theory The Truth About Why Sustainable Startups Fail | StartUp Theory (Fan Fav)
Approach Influencer Outreach Authentically
- Identify influencers who genuinely speak to your target customers and understand your product without much explanation.
- Focus on authentic connections and avoid controlling the influencer's script to foster trust and real engagement.
Stop Selling Products and Start Building Authentic Relationships with Influencers
Identify influencers who truly resonate with your target audience and understand your product without needing lengthy explanations. Focus on finding those with authentic engagement and reach, not just a large follower count.
Send them personalized messages that acknowledge their value to their community and offer your product for free without trying to control their narrative: "If you love it, tell them you love it. But if you hate it, tell them you hate it."
Build long-term, genuine relationships by consistently engaging in their communities through commenting, sharing, and adding value, not by just transactional interactions. This approach helps earn trust, which is vital especially for consumable products needing repeat customers.
Above all, leverage existing behaviours rather than trying to change them, and match your product with an audience that is already waiting for a solution, enhancing momentum and success.
Hire To Focus On Sales
- Hire people to relieve tasks that consume your time and distract from sales and marketing.
- Prioritize perfecting your product and focus your energy on customer acquisition and retention.
