Tom Bilyeu's Impact Theory The Truth About Why Sustainable Startups Fail | StartUp Theory (Fan Fav)
20 snips
Jul 9, 2025 
Jesse Dow, the founder of Grit and Diamonds, shares his journey from corporate America to creating a sustainable beauty brand focused on coffee-based products. He delves into the challenges of launching a business, tackling topics like effective influencer marketing and the importance of authentic connections. Dow also discusses how dyslexia can be reframed as an entrepreneurial superpower, allowing for unique problem-solving skills. With a strong emphasis on transparency and perseverance, he inspires fellow entrepreneurs to stay committed to their sustainable visions.
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Approach Influencer Outreach Authentically
- Identify influencers who genuinely speak to your target customers and understand your product without much explanation.
- Focus on authentic connections and avoid controlling the influencer's script to foster trust and real engagement.
Hire To Focus On Sales
- Hire people to relieve tasks that consume your time and distract from sales and marketing.
- Prioritize perfecting your product and focus your energy on customer acquisition and retention.
Carefully Structure Early Equity
- Give initial equity shares without voting rights and require returning shares if key team members depart early.
- Seek legal counsel to structure equity carefully, balancing ownership and control.
