2Bobs—with David C. Baker and Blair Enns You're Cheating Clients Unless You're Repetitive
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Sep 24, 2025 Dive into the intriguing debate on whether repeating stories in client work is a sign of value or a lack of creativity. Discover how strategic repetition can reinforce expertise while still engaging clients. Learn about the importance of asking questions to foster insights rather than simply restating advice. The hosts explore the concept of pattern matching as a tool for deeper understanding and emphasize documenting frequently asked questions to sharpen guidance. Tune in for practical tips on transforming repetition into a valuable asset.
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Grandma And The Van
- David recounts his grandmother repeatedly asking how long he'd had a van and delighting in the answer each time.
- The story illustrates how repetition can be comforting and valuable to the listener even if it tires the teller.
Repetition As Evidence Of Expertise
- Repeating the same guidance across similar clients signals expertise, not laziness, for specialists.
- Experts should embrace pattern matching and surface those repeated truths deliberately.
Lead Clients With Questions
- Ask better questions to lead clients to conclusions rather than just giving answers.
- Seed ideas so clients arrive at insights themselves and learn more deeply.