Create Your Own Rules

Establishing the rules of engagement in business is crucial for creating a sustainable and satisfying enterprise. By setting terms that work for both the business owner and customers, such as requiring upfront payments, you can ensure better cash flow and avoid financial pitfalls. Additionally, businesses should focus on selecting clients that align with their values and avoid taking on projects that exceed their comfort or capability. This approach empowers entrepreneurs to run their businesses according to their own principles rather than succumbing to external pressures.