4min chapter

The Martell Method w/ Dan Martell cover image

Stop Working Hard - 12 Laws of Business

The Martell Method w/ Dan Martell

CHAPTER

Accountability and Culture: Keys to Business Success

This chapter explores key principles for successful business management, focusing on the significance of accountability through the role of a Direct Responsible Individual (DRI). It also emphasizes cultivating a strong company culture rooted in values to guide behavior and hiring decisions.

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