Intelligence Squared How to Lead a Sustainable Business, with Alannah Weston and Andy Cato
Apr 21, 2022
Alannah Weston speaks with Andy Cato, a Grammy-nominated musician turned regenerative farmer and co-founder of Wildfarmed. They discuss Cato's transformative journey from music to sustainable agriculture, highlighting the environmental costs of industrial farming. The conversation delves into the importance of biodiversity, consumer education on food origins, and the role of livestock in sustainable ecosystems. Together, they advocate for informed food choices and systemic changes to foster a sustainable future for agriculture.
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From DJ to Farmer
- Andy Cato, of Groove Armada, transitioned from music to farming after reading about industrial food production.
- He sold his music rights, bought a farm in France, and began a journey towards self-sufficiency.
Regenerative Farming
- Cato's initial farming attempts, based on chemical-free methods on degraded soil, failed.
- He found success after adopting regenerative farming principles from Albert Howard's book.
True Cost of Food
- Current food prices are illusory, not reflecting environmental and health costs.
- Regenerative farming, working with nature, offers a path to greater yields and nutrient density.
