Week in Mobile Games E50 - AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch

Tune in for a very special episode of the PocketGamer.biz Podcast Week in Mobile Games - it's our 50th show!

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest games industry news on the Week in Mobile Games Podcast.

On this week’s episode we cover:

• The early days of the podcast, strange mannerisms and our favourite moments from the Week in Mobile Games.
• AppLovin's latest round of layoffs impacting 97 staff and what the future holds for Machine Zone.
• Dream Games' celebrity marketing push for Royal Kingdom, starring LeBron James, Jimmy Fallon, Courtney Cox, Shakira and more.
• A Minecraft Movie's box office success - but is transmedia worthwhile?
• Supercell's seemingly growing aversion to soft launches - would Brawl Stars be successful as a new release now?
• How the Nintendo Switch 2 release date and features reveal impacted its mobile apps and games.

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