TCC Podcast #290: How to Grow Your Copywriting Business through Systems, Processes, and Mindset Shifts with Linda Perry, Jonnie Stellar, and Tamara Glick

In this special edition of The Copywriter Club Podcast, we’re joined by our three coaches inside our Think Tank Mastermind Program. Tamara Glick, Linda Perry, and Jonnie Stellar share their own experiences inside the Think Tank, and how they now support members inside the program through their expertise in mindset, systems, and community. Here’s the breakdown of the episode: How each coach grew their business with the support of The Copywriter Think Tank Mastermind. Gaining insight on what you don’t know through camaraderie. The permission being inside a mastermind can bring you. The specific stories copywriters tell themselves that’s holding them back from business growth and expansion. How not having these specific systems and processes in place are holding copywriters back. Delegation and burnout – how copywriters are self-sabotaging their success. The hand-off anxiety that can come with hiring a team and how to avoid it. How to avoid analysis-paralysis and information overload, so you can set up your business for optimal growth. The network of support you gain by joining a mastermind group (The Think Tank) ; ) What’s the difference between being a visible copywriter and one who hides behind their words? Gaining visibility in business and overcoming the fear of standing out. How even the most introverted copywriter can gain visibility in their niche and become an authority. Why courage has to come before confidence. Who would win at beer pong… Kira or Rob? The benefits of going to in-person retreats. Check out the episode or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Linda's website  Jonnie's website  The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform   Full Transcript: Kira Hug:  Okay. So, we are going to kick this off with our special guests, all of you, and I want you to just introduce yourself by sharing of course, who you are, but your role in the Think Tank. What you're doing in the Think Tank to help the members and maybe share a credential or two. Just brag a little bit about why you're so incredible at what you do. So, let's kick that off with Linda. Linda Perry:  All right. Thank you for having me on. I am Linda Perry. I call myself a success strategist these days, and really what that means is that I combine the tools of mindset and some business strategy to help people bust through some of their blocks and take their business to the next level. I joined the Think Tank really to be that mindset coach to help people really bust through some of the stories they tell themselves so that they can actually achieve bigger goals and do the things that they set out to do. And so far it's been a pretty new role, but it has been a blast. And one of the things that I think makes me really good at what I do is I've worked with hundreds of business owners in different areas, but I have an ability to really see where those blocks are quickly and allow people to really implement the tools they need to move past them. I like to think of what I do as sort of this active learning lab, and part of what I love about being in Think Tank is that it is an active learning lab. They get to see in real-time how their blocks are standing in their way and really work toward taking steps. This isn't like therapy. This is really about taking actual steps that allow you to grow and become that person that you've always imagined in your head and achieve that kind of success you want. Rob Marsh:  And I should add, Linda, because you didn't say it, but you have worked as a copywriter. You've built a six-figure copywriting business in the past. You've been through all of the copywriting trainings. And so not only have you built a business like so many of the other people in the Think Tank, but then you also bring the mindset approach. And so you know where the struggles are because not only have you coached tons of copywriters through them, but you've been through them yourself. Linda Perry:  Oh, yeah. That. I forgot about that, right? But it's true. I think I've seen every single kind of block as a copywriter, and I think you guys have seen them with me, and it's really been helpful to really see the stages and allow people to identify them in a much clearer way. Kira Hug:  Let's jump over to Tamara, one of the first coaches we added to the Think Tank. We call you our Cruise Director. Tamara, can you introduce yourself? Tamara Glick:  Hi, I would love to. Hello, I'm Tamara. I am a brand stylist and marketing strategist. I joined Think Tank, I think my year was three years ago now because I was really trying to find a way to bridge all of my interests and see if that actually even made sense and started coming in as being a copywriter and wanting to give up the styling side of my history and left the Think Tank in a totally different space where I was able to combine both strategy and styling together in marketing overall and branding overall. So, that was my personal journey. And it was while I was in the Think Tank as an active member that it became really clear to me how important the relationship part of Think Tank was. Not just the individual coaching, which was absolutely pertinent to my development, but also the community around me. And it became a real interest of mine to find a way to create a better closeness or intimacy between our live interactions with each other, and that's how I became the Cruise Director. Kira Hug:  All right. Thanks, Tamara. And Jonnie, who are you? Jonnie Stellar:  Who am I? I ask that to myself every day. No, thank you so much for having me. It's awesome to be on the podcast again. I specialize in what I call the unsexy essentials. So, those are systems, processes, and tools. And I'm so happy to bring that into the Think Tank to help the Think Tank members kind of create more efficiencies in their business. That's building the systems, growing and leading their teams, and copy chiefing. So creating a little bit more white space in their life to achieve more of that elusive work-life balance. So, work less and life more. So, really what this all translates to is ending unnecessary suffering so that's what I'm hoping to achieve in the Think Tank. And some of my humblebrags are having a hybrid career. I've been in the industry for about eight years. Half as a freelance copywriter and consultant for small brands in the personal development space. And then, the other half was spent as a copy chief and also head of creative for boutique marketing agencies. Scaling teams of two into teams of 10 and that included both designers and copywriters. Kira Hug:  Okay. Thank you. So, we're going to jump into your Think Tank experience to start this off. I'm just curious because you were in at different times and all had different experiences in the Think Tank, what impacted you the most and impacted your business the most from your experience as a Think Tank member? Jonnie Stellar:  I want to say that we were actually, I believe, there was some overlap in cohorts, maybe, but I remember Tamara and remember Linda being in my class. So, it's really cool to kind of be here united with everyone again. I might be mistaken, but I think that it's kind of come full circle. It's exciting to be a coach in the Think Tank and know that I got so much of my training from being in the Think Tank. And that's why I'm here. So, I know a little bit of a meta look on being here, but I think that what really stood out for me being in the Think Tank was the confidence that grew just being around other writers, copywriters who were struggling with the same things that I was and knowing that I wasn't alone really helped me be okay with where I was at in my business. And that I wasn't the most successful and I wasn't the least successful, but really just being there and having that support to step outside or take a leap of discomfort into my discomfort zone was really fueled by the support that I received in the Think Tank. Not just by the amazing coaches like Rob and Kira but also the other members. So, that's what stands out for me the most. Kira Hug:  And Linda, what helped you the most? Linda Perry:  Well, I think I was in cohort two, and I actually joined the Think Tank and stayed for two years. And I think the things that really stood out for me; I'm going to start out from the perspective of a copywriter, was how much there was for me to learn about business growth and how many opportunities you guys provided for learning about copywriting from so many different angles. From the art of writing to the actual practice of it. And then just the comradery and support from other copywriters. I think we were all at a little bit of a different phase for our business around the same time, but we all had different steps we were taking, and there was just such massive support for finding really what was your own. And I will say that my copywriting business grew to six figures within that first year, but what ended up unraveling and something that I really love about what you both do is allowing the person to come into what is their own. Finding that sweet spot of what you really want to do. Linda Perry:  And the truth is I love copywriting. I'm still my own copywriter. But what really ended up evolving was allowing me to actually step back into mindset work. I was a coach prior to ever becoming a copywriter, but step into it in a way that felt much more my own. And oddly enough, you guys foster that in a way that was amazing. And so I feel like I love email writing to this day as much as I love coaching. And it all really came out of being in Think Tank. So, it was really a great experience. Kira Hug:  And Tamara, what about you?