The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Index's Danny Rimer on His Biggest Lessons On Price, Ownership, Board Dynamics & Building Consumer Businesses from Backing The Likes of King, Skype, Farfetch, Glossier and more...

Dec 3, 2018
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INSIGHT

Consumerization Of Enterprise Opens Opportunity

  • Consumer metaphors are bleeding into enterprise software, creating new opportunities for consumer-style products inside companies.
  • Index sees this as expansion of opportunity rather than a consumer downturn.
INSIGHT

Niches Scale When Connected Online

  • Amazon dominates mainstream consumer needs but struggles to serve passionate niche communities effectively.
  • Connecting niche audiences online can massively expand their market size beyond initial expectations.
ADVICE

Exploit New Acquisition Channels Aggressively

  • When a new acquisition channel is efficient, plow as much budget as you can into it early to gain advantage.
  • Monitor when the channel saturates and shift to community-driven, organic acquisition to preserve unit economics.
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