Why do app users spend more time on Temu’s app than Walmart’s or Amazon’s? In short: gamification. In this episode, Tara Kirkpatrick, the Director of App Marketing at Apptopia, explains why apps using gamification are crushing their categories.

Apptopia is a platform providing brands with mobile app performance data and mobile usage insights. Prior to Apptopia, Tara was the manager of product content and communications at Insight Timer.

Questions Tara Answered in this Episode:

What attracted you to Apptopia when you joined?
What is Apptopia’s core focus in the market?
Why does Temu see higher engagement in the app than Amazon?
Why is Duolingo a leader in its category?

Timestamp:

5:19 Tara’s background
7:58 Measuring scalable impacts for B2C
10:45 What does Apptopia do?
14:00 Why does Temu see higher engagement than Amazon?
18:00 Why Duolingo kills the app monetization game
23:07 Gaming runs upstream of all consumer tech
25:41 Community as a driver for app engagement
31:14 Diverging app monetization strategies

Mentioned in this Episode:

#10. App Leaders in Gamification – and Why They Knock It Out of the Park - Tara Kirkpatrick (Apptopia)

Questions Tara Answered in this Episode:

Timestamp:

Mentioned in this Episode: