Closing the deal doesn’t create real growth — what happens after does. Most founders make a million-dollar mistake after they close, and they don’t see it until growth gets harder and more expensive.
The biggest risk isn’t losing deals — it’s what happens after you win them. When the post-sale phase resets instead of compounds, growth slows, costs rise, and momentum disappears. This conversation exposes why many businesses get harder to grow after they scale — and what changes when leaders stop treating the close as the finish line.
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