When AI is Your Buyer with Jonathan Elfreich

AI agents heavily rely on structured data like pricing and star ratings while largely ignoring flashy visuals or banners. Traditional SEO strategies may actually harm your chances of being recommended by AI systems.

This week, Elena and Rob are joined by Jonathan Elfreich, Head AI Architect at Misfits and Machines, to explore how AI is changing marketing. From SEO to GEO optimization to AI-driven TV advertising, learn what marketers need to know about preparing for a world where machines make purchasing decisions.

Topics covered: 

• [04:00] How AI differs from automation and learns from data 
• [09:00] Why traditional SEO strategies harm AI citation results 
• [14:00] Building brand memories in AI systems like ChatGPT 
• [18:00] How well-known brands have advantages in AI recommendations 
• [21:00] Short-term changes happening in TV advertising with AI 
• [24:00] Long-term vision for personalized, generated TV content 
• [28:00] The importance of targeting and mass customization 

 





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Resources:  
2025 AdExchanger Article: https://www.adexchanger.com/data-driven-thinking/marketing-to-machines-a-new-performance-strategy-in-the-age-of-ai-agents/
 

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