Supercharging Your Online Presence Using Google Reviews With Tyler Ashworth of SaintCX
Oct 17, 2023
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Discover the impact of Google reviews on a physical therapy business's online presence and SEO. Learn about the factors affecting Google search rankings, the importance of having a strong online presence, and strategies for running Google Ads. Find out tips for asking for Google reviews and simplifying the review process using QR codes, text messages, and the platform SaintCX.
Google reviews contribute significantly to a physical therapy practice's online presence, SEO ranking, and trust on Google listings.
Increasing Google reviews can improve a clinic's visibility, reputation, organic growth, and lower customer acquisition costs.
Deep dives
The Importance of Google Reviews for PT Owners
Google reviews have become a crucial aspect of a physical therapy practice's online presence and reputation. They have replaced word-of-mouth recommendations for the younger demographic and contribute significantly to organic growth and trust on Google listings. Google reviews account for 27% of a practice's SEO ranking, impacting how high it appears in search results. Having a high number of reviews, particularly around 300, establishes a practice as the most trusted local provider. Google also considers the overall star rating, consistency of new reviews, contextual relevance, and responses to reviews. By leveraging Google reviews, PT owners can gain valuable insights, improve their online presence, attract more patients, and even attract top-tier talent for their clinics.
The Benefits of Increasing Google Reviews
Increasing the number of Google reviews offers several benefits for PT clinics. Firstly, it allows owners to have a better understanding of their patients' overall satisfaction and address any concerns or issues. Secondly, consistently receiving positive reviews can improve the clinic's ranking on Google, making them more visible to potential patients. This visibility, coupled with high star ratings and regular responses to reviews, leads to improved organic growth and lower customer acquisition costs. Additionally, increasing Google reviews can positively impact a clinic's reputation, both for potential patients and potential employees, as many individuals now rely on reviews when making decisions about healthcare providers and job opportunities.
Factors to Consider in Google Review Strategies
When asking for Google reviews, it is essential to phrase the request as a favor, emphasizing that the patient's feedback is valued and contributes to the success of the business. Reviews should ideally include specific keywords related to the services provided, as those with more detailed feedback are considered more valuable by Google. While positive reviews without text still carry weight, it is recommended to encourage patients to provide context and specific details. Implementing systems like QR codes on business cards or text messaging can simplify the review process for patients. Additionally, tracking and responding to reviews through platforms like StCX can help clinics effectively manage their online reputation.
Google Ads and Other Ranking Factors
Although Google Ads can be effective for certain businesses, PT clinics can achieve significant improvements in visibility and online ranking through simpler strategies. While Google Ads may offer instant results, long-term organic growth through Google reviews and comprehensive listing optimization can provide lasting benefits. Essential ranking factors include the consistency and accuracy of the business's name, address, and phone number (NAP), the relevance of keywords used in the Google My Business listing, and the content on the clinic's website. Building backlinks and utilizing SEO techniques can also contribute to improved rankings, but the majority of the ranking factors can be managed without the need for expensive SEO experts.
Google Reviews are a simple request from patients that can make a significant difference to your presence in Google Search results. The how, what, and who to get those Reviews are discussed in this Physical Therapy Owners Club podcast episode with Tyler Ashworth of SaintCX, recorded from a recent FaceBook Live event with Nathan Shields from the Physical Therapy Owners Club FaceBook Group. They discuss how to effectively collect what is considered “modern-day word of mouth” while keeping a reputable online presence in the eyes of Google algorithms.
