What in the World

Kpop Demon Hunters is slaying charts and monsters

Sep 1, 2025
Yuna Ku, a BBC Korean reporter based in Seoul, dives into the phenomenal success of the animated film 'K-pop Demon Hunters.' She reveals how the film, featuring a K-pop girl group fighting demons, resonates deeply with Korean culture despite being an international production. Yuna discusses the catchy hit 'Golden' and explores the cultural ties in the film, from iconic outfits to Korean bathhouse traditions. She also sheds light on the global rise of K-pop and its impact on Korean culture.
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INSIGHT

Global Hit Fueled By Music And Streaming

  • K-pop Demon Hunters is an animated film that has topped Netflix and music charts worldwide.
  • Its global success shows how tightly integrated music and streaming can amplify cultural exports.
INSIGHT

Relatable Imperfect Heroes

  • The characters are strong but intentionally imperfect, making them relatable to audiences.
  • This blend of ideal stage personas and flawed private lives deepened viewer engagement.
INSIGHT

Authentic K-pop Sound Drives Success

  • Music in the film functions as plot device and standalone hit, with songs topping charts.
  • Producers used experienced K-pop composers, which grounded the soundtrack in authentic K-pop sound.
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