Choose Hard

#953: Luke Miller - Developing World-Class Coaches

Jan 18, 2024

52:59

Luke Miller is the owner of No Switch Fitness and Co-Owner of J3U, a physique coaching educational company. Luke’s educational background includes a Master of Science in Exercise Science from the University of South Florida, CSCS certification, PSL2 certification, and an engineering degree. Outside of education and coaching, he has also been a competitive bodybuilder, having competed seven times in the NPC.

Being a good coach requires more than just education and certifications, right? A good coach should always empower their clients, provide value in their service, listen to their clients, and, yes, create results. Those are important concepts for today's guest, Luke Miller, who is always trying to be a better bodybuilder and a better coach to help others.

In this episode, we dive into Luke’s philosophy of coaching and his perspective on what the coaching industry seems to be getting completely wrong. Learn everything about niche audiences, coaching competitors, the biggest mistakes to avoid when starting a coaching business, and how to be a reliable representation of your brand.

Timestamps

[6:04] - Who is Luke Miller?

[16:26] - How Luke got into the industry;

[20:43] - Being so young, what allowed Luke to catapult so quickly?

[24:29] - How to provide value to clients (and create results);

[28:33] - Tips for identifying your niche audience;

[33:23] - People are buying the coach more than the coaching service;

[42:56] - Coaching competitors vs. coaching other clients;

[46:13] - Biggest mistakes coaches make inside training.

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Episode Resources

Educational Courses: https://j3university.com/