App Marketing by App Masters MAU Vegas 2025 Debrief: Growth, AI & Lessons Learned
May 24, 2025
Dive into the post-MAU Vegas excitement where app marketing insights take center stage. Discover groundbreaking strategies for app growth and monetization, all wrapped in a humor-infused discussion. The hosts share their favorite conference takeaways, clever messaging techniques, and the power of captivating visuals. You'll also hear about innovative paywall tactics, A/B testing lessons, and the role of AI tools in transforming marketing efforts. Get ready for laughs, insights, and actionable tips to level up your app game!
AI Snips
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Transcript
Episode notes
Merge Product with Creative
- Align your app creatives with your product features for better conversion.
- Highlight features in creatives that correspond with higher subscription or LTV rates.
Animate Paywalls to Convert
- Use animations on paywalls to increase conversion rates dramatically.
- CoinStats' animated Black Friday deal boosted conversion rates 2.9x to 3.3x over static paywalls.
Test Messaging with Images First
- Use images to test your ad messaging before investing in video production.
- Test multiple ad creatives with a small budget to find the best messaging before scaling.