The Art of Selling Online Courses 223 How I Made $1 Million In 10 Months
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Allie Bjerk made $1 million in just 10 months selling online courses. But here's what makes her story different: she did it without building a huge audience first, without relying on freebies or lead magnets, and without spending years creating content.
Instead, she went straight to selling low-ticket products to complete strangers through ads.
In this episode, Allie breaks down exactly how she built her "tiny offer" funnel, from her $17 front-end product all the way through to her $25,000 coaching program. She shares why she believes you can grow your audience with buyers only, how to choose a low-ticket product that doesn't cannibalise your main course, and the psychological triggers that turn one-time buyers into repeat customers.
We also get into the nitty-gritty of running ads in 2025. Allie talks about how she tests new creatives, why she starts with just $25-30 a day in ad spend, and what happened when she dropped her price from $27 to $17 (spoiler: her conversion rate tripled while everything else held steady).
If you've been putting off selling because you think you need a bigger audience first, this episode might change your mind.
🔗 Connect with Allie on Instagram: https://www.instagram.com/alliebjerk
🔗 Visit Allie's website at http://AllieBjerk.com
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.