The Game with Alex Hormozi Part 2: What Is A Money Model? | $100M Money Models Audiobook | Ep 939
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Aug 19, 2025 Dive into the intriguing world of money models and discover how they can drastically boost profitability. A compelling car rental story illustrates the power of tailored offers to enhance customer satisfaction and increase transaction values. Learn about smart offer structuring, from attraction offers to upsells, and how these strategies can be modified to fit any business. This conversation emphasizes ethical sales practices, ensuring that maximizing revenue doesn’t compromise integrity.
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Rental Car Upsell Story
- Alex recounts a car rental where small add-ons turned a $19 rental into $100 by solving every potential customer problem.
- Each offered option answered a future hassle and I accepted because the solutions matched my needs.
Money Model Defined
- A money model is a sequence of offers that finds every opportunity to solve a customer's problems and then offers to solve it.
- When you offer the right thing as the need arises, you can keep adding profitable offers.
Recover Costs Within 30 Days
- Do design your business so customer acquisition costs are recovered quickly; aim to cover customer costs within 30 days.
- Use rapid payback to avoid cash starvation and enable repeatable, scalable customer acquisition.