The B2B Playbook #177: Why Your Thought Leadership Isn’t Working (And How To Fix It) - roundtable with Justin Rowe, Rohit Srivastav
Why Your Thought Leadership Isn’t Working (And How To Fix It)
Most B2B marketers and founders are investing in thought leadership—but seeing zero results.
In this episode, we sat down with LinkedIn Ads expert Justin Rowe (Founder of Impactable) and SaaS marketing leader Rohit Srivastav (FleetPanda, S11s) to break down why your content isn’t landing—and what to do about it.
We get into the biggest mistakes brands make, how to build an audience that actually cares, and how to get your founders and team to consistently create thought leadership without it becoming a chore.
Tune in and learn:
+ Why most thought leadership fails before it even begins
+ How to build an audience of your ideal customers (from scratch)
+ The systems you can use to generate expert content every week
This episode is a must-watch for anyone trying to build brand, trust, and pipeline in 2025. Whether you’re a founder, a marketer, or just trying to stand out—this one’s packed with practical playbooks you can start using today..
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00:00 Why No One’s Listening to Your LinkedIn Content
02:25 The #1 Mistake Marketers Make With Thought Leadership
04:00 Talk With, Not At: Building Real Audience Connection
06:15 How to Rebuild Your Audience From Scratch
08:10 Rohit’s 30-Minute a Day LinkedIn Growth Playbook
10:05 Justin’s 15-a-Day Strategy to Build a Dream Network
12:35 Why You’re Still Not Breaking Through the Noise
14:45 The “Pond vs Ocean” Content Strategy
16:25 Founders Who Hate Posting: How to Get Them Started
20:05 Should Founders or Brands Lead Thought Leadership?
22:15 Corporate Pages Are Dead… Or Are They?
26:35 How B2C Brands Are Crushing LinkedIn Creativity
28:45 Rohit’s Simple Playbook for Founder Content
32:10 What You Can (and Can’t) Outsource in Thought Leadership
36:00 Running Thought Leadership Ads That Actually Work
39:00 How to Measure Real Success in Thought Leadership
41:10 Beyond LinkedIn: Where Else to Build Thought Leadership
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S07 E177 - The B2B Playbook
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