
TED Talks Daily You may be accidentally investing in cigarette companies | Bronwyn King
Sep 27, 2019
Dr. Bronwyn King, a radiation oncologist, unveils the surprising connections between the finance sector and the tobacco industry, revealing how many unconsciously invest in cigarette companies. She shares her personal journey discovering her own investments in tobacco and sounds the alarm on the dire consequences of tobacco consumption, projecting a billion deaths this century. King advocates for a global movement towards tobacco-free investments, urging listeners to hold financial institutions accountable and make conscious, health-aligned choices.
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Unintentional Tobacco Investment
- Bronwyn King, an oncologist, discovered her superannuation fund invested in tobacco companies.
- This realization sparked her journey to advocate for tobacco-free investments.
The Contradiction of Tobacco Investment
- Investing in tobacco contradicts the desire for fewer tobacco-related deaths.
- The tobacco industry profits from an increasing customer base, leading to more harm.
Major Tobacco Holdings
- Dr. King found four major tobacco companies among her top five international shareholdings.
- This discovery highlighted the widespread involvement of financial institutions with the tobacco industry.

