The Dental CEO Podcast Dental CEO Podcast #10 - How Anthony Price Built a Cosmetic Dentistry Empire in Memphis
May 5, 2025
In this engaging discussion, Dr. Anthony Price shares his journey in building a thriving cosmetic dentistry brand in Memphis that draws in local celebrities. He sheds light on innovative branding strategies and the power of social media in attracting clients. Virtual consultations play a crucial role, allowing him to manage both patient needs and personal time effectively. Price emphasizes the importance of prioritizing health and finding passion in practice, all while creating a supportive environment for his lifestyle.
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Building Practice with Composite Veneers
- Anthony Price discovered local demand for cosmetic composite veneers when a friend considered traveling to Colombia for them.
- He built his practice around this procedure and showcased cases on Instagram, boosting his local celebrity patient base.
Creating Stories Patients Share
- Offering a unique vibe and an authentic patient experience creates stories patients want to share.
- This emotional connection and environment amplify word-of-mouth marketing naturally.
Smile Makeover Changed Career
- A patient with gold teeth was denied promotions until he replaced them with white veneers.
- This transformation led to his promotion and shows dentistry can change lives.