The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.489 ~ Building Blinkist to 17,000,000 Readers ~ Holger Seim
Jan 27, 2021
Holger Seim, Co-founder and CEO of Blinkist, revolutionizes reading by summarizing nonfiction books for busy minds. He shares the inspiring journey of building Blinkist, now boasting 17 million readers. From naming challenges to securing early funding, Holger highlights critical growth moments. He discusses strategies for creating a diverse team and the introduction of audio content. Additionally, he unveils plans for 'shortcasts' to summarize long podcasts, enhancing user discovery and engagement.
AI Snips
Chapters
Books
Transcript
Episode notes
Discovery And Motivation Limit Learning
- Many people want to learn but lack discovery and motivation, not time.
Slow Launch After Overdesign
- Blinkist launched with a basic text app after long design delays and mixed user tests.
Invest In Format And Pricing Early
- Invest in audio and a clear pricing model to create a sustainable growth engine.
