Dan Kennedy's Magnetic Marketing Podcast What New Entrepreneurs Don't Know About Raising Capital (But Definitely Should)
Jan 23, 2026
Larry Pino, a seasoned attorney and entrepreneur with over 35 years in commercial law, shares invaluable insights on raising capital. He breaks down the difference between informal and formal investing, stressing the importance of a solid business plan. Pino discusses accredited investors, private placements, and the nuances of 506b versus 506c offerings. He also covers the complexities of crowdfunding and the JOBS Act. Establishing solid relationships and creative financing structures are highlighted as key elements for securing funds.
AI Snips
Chapters
Transcript
Episode notes
Document Small Informal Raises
- Put your friends-and-family offer on paper with a clear 6–10 page plan covering model, marketing, numbers, and exit.
- Show investors how cash flows and the unique differentiator so they can decide before writing a check.
Formalize Larger Private Raises
- Treat raises above ~$250k as a different game and formalize offerings even for acquaintances.
- Use a short PPM and clear offering terms when soliciting accredited investors to be taken seriously.
PPM Lets You Raise Without SEC Filing
- A private placement memorandum (PPM) lets you raise from accredited investors without SEC registration.
- Accredited status avoids heavy filings but requires clear disclosure of the deal and risks.