PocketGamer.biz Podcast
S04 E06 Mistplay’s Gabriel Lewis On Leveraging Loyalty To Keep Paying Players Coming Back
Feb 8, 2024
Gabriel Lewis, Senior Director and Global Head of Accounts at Mistplay, joins the podcast to discuss how Mistplay is using rewarded play to drive lasting loyalty and engagement in mobile gaming. They explore the value of personalized rewards, collaborations between developers and gaming platforms, and the future of gaming with seamless integrations and cross-game promotions. Listen for insider tips on leveraging rewards and boosting player loyalty.
18:27
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Quick takeaways
- Rewarded play is now a strategy for lasting loyalty and long-term engagement in the gaming industry.
- Personalization and customization of rewards are key to encouraging continued gameplay and catering to different player types and interests.
Deep dives
The Importance of Loyalty and Long-Term Engagement in Game Development
The podcast episode discusses the evolving attitudes and challenges in game development and marketing. It emphasizes the need for a shift towards long-term engagement and loyalty-based approaches instead of focusing solely on short-term gains. The conversation highlights the significance of adapting to changing player attitudes and behaviors and how developers can leverage rewards to encourage continued gameplay. The importance of personalization and customization in rewards to cater to different player types and interests is also highlighted.
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