Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Josh Knauer, Co-Founder at Reseed, a carbon credits platform for farmers that has raised over $5 Million in funding.

Most interesting points from our conversation:

• Early Online Innovation: Josh began his entrepreneurial journey by founding one of the first e-commerce sites for natural products in the mid-90s, long before the widespread acceptance and understanding of online shopping and natural products.
• Pioneering Data Integration: After selling his first company, Josh founded a data integration platform that synthesized diverse data sets for enhanced decision-making in various sectors, demonstrating his foresight in the value of interconnected data long before it became a norm in tech.
• Visionary Environmental Impact: With Reseed, Josh taps into the underutilized potential of agricultural carbon credits, aiming to transform how the world views and values the carbon sequestration potential of farming.
• Empowering Farmers: Reseed’s model not only addresses climate change but also aims to improve the economic stability of farmers globally by providing them with additional revenue streams through carbon credits.
• Challenging Conventional Investment Wisdom: Josh has taken a unique approach to funding by focusing on aligning with investors who share a mission-driven focus, challenging the conventional venture capital route that many startups take.
• Future Aspirations: Looking forward, Josh envisions a future where investments in ecosystem services, supported by solid data and profitability, become a cornerstone of both environmental sustainability and financial portfolios globally.