[Top Agency Series] Building Global Creative Teams for Modern Brands With Jamie Read

Jamie Read is the Founder and CEO of BriteBirch Collective, a global integrated marketing and business consultancy established in 2018. With over 17 years of experience, he has built award-winning marketing teams and campaigns across Canada, the Middle East, and Asia. Before founding BriteBirch, Jamie held leadership positions at prominent agencies such as Edelman and Ketchum, working with global clients in the healthcare, technology, and consumer goods sectors. In addition to his role at BriteBirch, he serves as Communications Chair for the Canada-ASEAN Business Council, promoting diversified trade and business opportunities.

In this episode…

Traditional marketing agencies often rely on rigid structures and outdated processes that limit creativity and flexibility. These models prioritize internal politics and overhead costs over client needs, leading to bloated teams and inconsistent results. How can agencies streamline operations while fostering collaboration and delivering tailored solutions?

Jamie Read, a marketing expert, recognized these gaps after years of working in major global agencies and sought to create an agency model that breaks free from conventional barriers. By assembling a curated network of over 300 seasoned marketing experts worldwide, he designed a flexible, project-based collective that matches senior-level talent directly with client needs. His focus on eliminating agency politics, promoting collaboration among freelancers, and using modern tools ensures seamless communication and high-quality results. Jamie also emphasizes the importance of building a strong culture within a decentralized team and has launched a community-driven initiative to mentor the next generation of freelancers and help them thrive in an evolving marketplace.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jamie Read, Founder and CEO of BriteBirch Collective, about how he’s redefining the agency model by blending the freedom of freelancing with the power of collaboration. Jamie shares his journey from working in traditional agencies to building his global collective, explains how he attracts top talent, and discusses how BriteBirch structures client teams to deliver bespoke solutions.