Another exciting episode where I get to interview fellow fitness colleague, TJ Thomas, a kickboxing gym owner who shares his transformative journey from obesity to fitness entrepreneurship.

He emphasizes the importance of community and accountability in fostering client success, particularly through small group training.

TJ discusses effective marketing strategies using the Problem, Agitate, Solve (PAS) framework and the necessity of diversifying revenue streams post-COVID. He highlights the importance of process development and emotional connections in the fitness industry, offering valuable insights for creating exceptional client experiences.