ENCORE: The Beginners Guide To Launching A Course Affiliate Program

Jul 10, 2025

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Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!

You’ll Learn:

My explanation of the basics of an affiliate program and how it works
5 things successful creators told me to think about:
Start with a small group of beta testers and get their valuable feedback. (I’m starting with a group of four people.)
Establish your affiliate’s tax status from the start. (You’ll need to fill out the proper forms.)
Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)
Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)
Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

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