Max Siegelman, Founder of Siegelman Stable, joins MONEY TALKS with Jesse to chat about building a luxury fashion brand from the ground up, collaborating with NBA Teams, and getting his hats worn by Justin Bieber, Kendall Jenner, GaryVee, Dwayne Wade, Future, and more.

TIMESTAMP:

[00:02:34] Horse trainer's vintage merchandise.

[00:03:48] Brand story and purpose.

[00:06:29] Starting a business from scratch.

[00:10:35] Collaborations and growth.

[00:14:38] Standing out in the creator economy.

[00:17:37] Selective color choices and demand.

[00:19:55] Reselling hats for high prices.

[00:22:06] Collaborating with NBA teams.

[00:25:27] Brand building and networking.

[00:28:11] Collab process and approvals.

[00:31:27] Fulfillment and scaling challenges.

[00:35:53] Setting up quarterly taxes.

[00:37:30] Hidden Costs of Running a Business.

[00:41:03] Cut and sew fashion pieces.

[00:43:30] Harness racing and family heritage.

[00:47:03] Choosing hat colors.

[00:48:42] Seasonality in hat sales.

MONEY TALKS with Jesse

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Siegelman Stable Founder: How to Build a Fashion Brand Worn by Celebrities